Thursday 14 May 2015

T-SHIRT DRESS

As I'm focusing on the 60s and relating my work to pop art and the 60s fashion but bringing it into our modern life..

a popular fashion for both genders today is t-shirts, and in the 60s popular fashion for women was the revolution of wearing short dresses.
Ive noticed tshirt dresses becoming popular again now in the industry as its a nice cool and comfy little piece to throw on, and i wish to bring this style into my work. My merch will mostly be on tshirt dresses and hopefully work towards different items too..


 fashion icon - twiggy


existing products.



Moschino at the milan catwalk..

My first initial tshirt designs..


The text 'pOp CulT' isn't big enough..
Id like to try and get the black background out and just have marilynn monroe and the dots and try it in different colours..

 The image now seems too small.
Other tshirt design ideas...







Thursday 7 May 2015

essay

My chosen art movement is Pop art from the late 1950s up to the early 1970s.
From what I've learnt, the fifties was a time where people were still rationing on food and metal, the decade of desperate re-building and the time of the cold war.  Although, this was the change in most things like furniture, such as blinds, slide wardrobe doors, cabinets and electric beds.
In the art world, Abstract Art was a post world war 2 art movement in American painting. Most famously, people like Jackson Pollock and Mark Rothko. All abstract art was very much dark, deep and meaningful, full of anger and different feelings the artist portrayed. Then there was pop art which began in the mid 50s and flourished in the 60s, it evolved from surrealism and was almost the complete opposite of abstract expressionism, bright colourful and light hearted, and the abstract artist didn't like this, a revolution began with Pop Art. Artists were inspired by Hollywood stars, movies, advertising, pop music and comic books. The people were overwhelmed by colour and optimism.

Lawrence Alloway, an English art critic who was a leading member of the Independent Group, came up with the phrase "mass popular art" in the mid 50s and used the term "pop art" in the 1960s to indicate that art has a basis in the popular culture of its day. The Independent Group was a group of painters, sculptors, architects, writers and critics that was formed right at the beginning of the pop art movement in 1952 up to 1955. Richard Hamilton and Eduardo Paolozzi being the founders of the group, explored radical approaches to contemporary visual culture. The independent Group was seen as the precursor to the pop art movement in Britain and the United States. The original meaning for "pop" was the entire population in western society, which is trademarked with shared values introducing new forms of cultural expressionism as well as ideas to mass culture. Pop art is a visual art characterised by sense of optimism during post war consumer boom of the 1950s and the 1960s.Consumers played an introductory role in the movement. There were crucial view points on whether or not a piece of art is truly original.American industry expanded after the war to meet piece time needs, people were buying more goods which meant creating corporate expansion and jobs with the art boom underway. It was said that happiness can be achieved in the purchase of goods and services. Pop art included mass media, mass produced and mass culture. American pop art contrasted the style of British pop art as American pop art was much more ambiguous.
The turning point of pop art was when TV began to outstrip cinema and principal means of global visual communication, it took hold of peoples imagination and attitudes to class and sex were liberalised. People distanced themselves from the world to an orientation towards youth and a witty irrelevance from religion to art. The appearance of Britain literally changed as the cities were re-built and modernised. Pop art coincided with the globalisation of pop music and youth culture personified by Elvis and The Beatles. Britain and the British changed fundamentally. Its art was a part of that change,reflecting, participating in and influencing what would become known as the 'swinging sixties'. Pop art was brash, young and fun. Main Pop artists like Robert Rauschenberg, Andy Warhol and Roy Lichtenstein shared determination to create art that would reach down below the subconscious to touch core values of spirituality, emotion , experience etc. It completed the modernist movement in the early 70s  with optimistic movement in contemporary subject matters and ended modernism movement.
Roy Lichtenstein is one of my most inspirational with his pop art works, he uses Ben-Day dots for the background of most of his comic book and cartoon work which really interested me and made me think to try other ways of creating the same effect or using the same style in a different way.Ben-Day  dots is a printing process named after an illustrator and printer Benjamin Henry Day.It was a technique dating from 1879.It was used in comic books of the 50s and 60s to create shading and secondary colours such as green, purple, orange and flesh tones.
As my subject area is based on fashion, I was interested to look into what the fashion trend was and how it evolved and changed through to the 60s and 70s.I found that youthful clothes in the 1950s were non existent. Vanessa Denza, a buyer in the 60s explains it as "old lady stuff". It was all shaped by traditional tailoring and had a very English sense of decorum. Fashion in the 60s was a decade that broke many fashion traditions, mirroring social movements during the time. During the mid 60s,culottes,go-go boots, box shaped PVC (Polyvinyl chloride)dresses and other PVC clothes were popular. PVC is the third most widely produced synthetic plastic polymer.It can be either rigid or flexible. The widely popular bikini came about in 1963 after being featured in the musical 'Beach party'. Mary Quant, a welsh fashion designer decided that young women needed a style of their own, opening her first shop on Kings Road in 1955 called 'Bazaar', Quant took credit for the mini skirt and hot pants. The mini skirt being one of the defining fashion styles of the 60s,skirts had been getting shorter and shorter since the 1950s.It was a development Quant considered as practical and liberating. In the late 60s,Quant popularised hot pants and became a British fashion icon.
Jackie Kennedy, the first lady of the united states, introduced the pillbox hat, a small women's hat with a flat crown, straight, upright sides and no brim, this became extremely popular in the world of fashion. False eyelashes were worn by most women and their hairstyles varied but was mostly big hair with plenty of hair spray. People were dressing in psychedelic prints, highlighter colours and mismatched patterns. This was definitely a time where women weren't afraid of showing more skin.
I am enjoying investigating everything I can possibly learn about this era. Through the process of writing this essay i have already learnt a lot more i need to know to progress with my final major project. I have found out about all sorts of different artists, designers, even documentaries of there lives and how they lived just to get that feel of what it was like. With my knowledge i have learnt about the sixties and my knowledge of everyday life now and what's 'in', I can attempt to combine the two but also finding my originality in it, by possibly making it more personal, adding more of my own life and who is in it.